A Singular Achievement

The Very Worst

Marketwatch media columnist Jon Friedman today profiles Keith Kelly of the New York Post, as part of his continuing series of puff pieces on other reporters who cover the media.

In this latest installment of shameless flackery, Friedman reveals to the world that this Post reporter is "driven to beat the competition," is a "New York-Irish Columbo -- toting a reporter's notepad," and above all, is a man who doesn't "like doing the puffy, goodwill pieces."

If only the readers of Marketwatch were so fortunate.

Marketwatch promises that this will be the very last such waste of bandwith, but it's too late. Through pathetic puff pieces and generally lightweight coverage, marked by a diligent pursuit of trivia, Jon Friedman has earned the distinction of World's Worst Media Writer of 2005.

Congratulations, Jon Friedman!